Overview

The Digital Marketing Specialist contributes to the success of Festool by participating in the planning and managing the day-to-day aspects of Festool’s digital initiatives, including multiple websites, social media, email marketing, cross-channel campaigns, mobile, and digital retail advertising.

Job Responsibilities

• Actively participates in the ongoing planning associated to digital initiatives;
• Executes the management of social media strategy including publishing, monitoring and moderating multiple large social communities;
• Creatively contributes to the strategizing, planning and execution of digital promotion of product launches, events, and other campaigns;
• Uses website, social, and email analytics — along with other marketing data points — to deliver actionable insights to improve Festool’s digital initiatives;
• Collaboratively manages the execution of Festool’s email and digital communication strategy;
• Manages day-to-day aspects of consumer web presence;
• Stays up to date on industry best practices associated with interactive and content marketing, and make ongoing recommended adjustments to Festool initiatives;
• Coordinates and responds to Customer Service and other team members on digital initiatives related issues and inquiries;
• Develops and maintains a thorough understanding of Festool both within and outside the scope of digital marketing experiences;
• Adheres to all organizational and departmental policies and procedures and develops new ones when necessary as relates to maintaining content and branding standards throughout all digital channels;
• Special projects as defined by needs of organization or specific needs of marketing department;
• Performs other required tasks as assigned.

Job Requirements

• Bachelor’s degree in Marketing, New Media or a related field;
• 3 - 5 years of hands on experience in digital marketing including direct involvement with e-mail service providers, social media outlets and web campaign development.
• Google Analytics or other web analytics software competency;
• Strong writing and editing skills;
• Database management and e-mail marketing experience required;
• Excellent personal computing skills and familiarity with web technologies;
• Strong organization skills and attention to detail with ability to juggle multiple priorities;
• Attention to detail.